Anheuser-Busch Corporation is a world leader in the production of refrigeration equipment. The company’s digital cooler line offers an extensive range of high-tech cooling products for the manufacture of perishable foods, pharmaceuticals, pharmaceutical packaging and medical devices. In addition, the company’s digital cooler line expanded in 2021 with the acquisition of Wacker Electric Cooler Company. The new company was designed to compliment Anheuser-Busch’s commitment to quality manufacturing and innovative technologies.
Anheuser-Busch’s Digital Cooler Lines offer a broad selection of the latest digital cooler products including the popular Anheuser-Busch Advantage Cooler and the award winning Anheuser-Busch DC Alive Subcooler. The digital refrigerators are designed to meet the exacting standards demanded by today’s marketplace. These refrigerators offer unique performance for a variety of applications. Through an in-store shopping experience, these exceptional cooling products can be easily found and purchased.
As a result, the company’s sales increased during the past five years. The company’s digital coolers are offered at a great value and can be found at local discount warehouse retailers and through online retail stores. There are a number of price points and product lines available. Most of the products are offered at discounted prices, so that they can be purchased by individual organizations or large groups without negatively impacting the company’s profit margins. In fact, these refrigeration solutions provide such a positive financial benefit to the company that it recently announced a new program to provide financial incentives for the purchase decisions of its digital coolers.
Through the program, Anheuser-Busch has worked closely with leading refrigeration supply companies to introduce new digital coolers each quarter. The first new coolers will be introduced this winter. The new digital cooler technology will continue to improve. In addition to new products, the company will work with its customers to help them improve their business practices. These changes will benefit both the company and its customers.
Anheuser-Busch’s in-store digital merchandising department works with its clients to design and create the ultimate display design for its products. Through in-store digital merchandising, the company displays its coolers and related equipment in an attractive and eye-catching manner. Digital cooler doors display multiple images on one screen, providing an effective advertisement for the latest products.
This technology makes use of digital screens that include animated graphics, animation, and static images. The digital screens change images as customers approach the cooler, which is then triggered by the touch of a finger or a stylus. The company’s advanced technology allows these digital screens to measure heat and maintain accurate temperatures in various environments. Additionally, these digital screens provide advertising messages in the form of text and graphics, which are then displayed on multiple monitors. These message campaigns are tested through in-store surveys, focus groups, and Demographic studies. The result is that these messages and images lead to increased sales.
Digital panels that display advertising messages on digital screens are used to promote in-store sales, and these messages are displayed in a wide variety of locations. These retail stores can also add digital signage to their walls. These signage locations can be located in the food court, the gift shop, in the break room, in the canteen, or anywhere in the store. The signage allows customers to find specific products easily, and helps the retailer retain its customers.
The company is also experimenting with digital cooler doors to provide an enhanced shopping experience to its customers. The Avakian Company has developed new technology that includes digital screens and keypad-based key pad controls, which increase the in-store retailer’s interactivity with its customers. The digital cooler doors are an ideal partner for today’s retail stores, and the company is continually looking for ways to improve its success.